Watch people in a buffet line. Some like the shrimp, others, not so much. Some prefer those little chicken things and the soup; others, not so much. Content Consumption is Personal It’s the same for the way we – and your patients – like to consume our information. Content consumption is a personal thing. Some […]
Do you know what it takes for a specialist physician to properly develop patient referral patterns? Helping physicians market and grow their practices is one of the very few ways industry reps can truly bring value to their physician customers. Mary Pat Whaley is here to help us understand how to partner with specialist physicians […]
In a recent interview, Esperion president and CEO, Sheldon Koenig talks about the reality of statin intolerance and his company’s expansion into new diseases